Cal Fussman was all set to sit down and give one the interviews of his career--Mikhail Gorbachev--when he received a phone call. It was Gorby's publicist.
"We're going to have to cut the interview short," she said.
Cal hoped to have at least an hour. This was the minimum amount of time it would take to crack into someone's soul and extract the wisdom, the crunchy and valuable bits.
"You have ten minutes," she said.
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Jonathan Branca is a 10-year veteran in the Trade Show industry and Senior Account Executive at MC², a global agency specializing in design, production and management of integrated marketing programs for events, exhibits and permanent environments. You can also find Jonathan on LinkedIn and Google.
Jonathan Branca is a
10-year veteran in the Trade Show industry & Sr Account Executive at MC² Exhibits.