[REVERSE PYRAMID] I remember staring at the ceiling from the top bunk of my freshman year dorm room, small reading lamp creating a halo of light on my chemistry text book. The feeling of defeat had set in.
A month earlier, sitting among a few hundred others in the main lecture hall of the Chemistry Building, I was warned with the fact that this was THE weed-out course for those pursuing a medical degree, that not all of us would make it. It felt like a speech before getting dropped into war.
That no matter what industry one's in, the ability to communicate, create, and connect with an audience that matters is a skill that separates the most successful from the rest of us.
[CALL TO ACTION] That will still be the case 20 years from now. But 20 years ago, no one knew that every single one of us had the ability to become our own little media company.
What will be the thing that we didn't know that we didn't know?
Jonathan Branca is an