Conventional Wisdom: Design something quickly at a high quality, and it will not be cheap.
A few years ago, Canon asked us to provide full service exhibit production for their Canon Expo, which pretty takes up the entire Javitz Center in New York City.
How did we accommodate that?
Inventory. MC² has over 5 miles of exhibit rental components called Eco-Flex Thunder. Ecologically friendly, versatile and lightweight, Thunder is an economical rental solution that projects the mass and influence of your brand at a lower cost than custom building.
Conventional Wisdom: Design something cheaply at a high quality, and it will not come fast.
At 28,000 square feet, the Samsung exhibit is one of the largest booths at CES, the largest trade show in the world. This past year, final designs weren't approved until after thanksgiving, giving MC² less than a month to execute.
How did we do it?
Simple, lots of resources. Tapping the expertise, manpower, and exhibit inventory of all our production facilities across the country, we delivered another show-stopper on time. (Check out the time lapse video from installation from CES 2016.)
Conventional Wisdom: Design something quickly and cheaply, and it will not be of high quality.
Edmunds needed a bigger and better booth around the release of their new brand, and they didn't have a lot of time or any more money than the year before. Regardless, we showed them a futuristic custom design solution that was a 180 from their past presences.
The results shocked them. Not only did they get incredible praise on the booth itself, they also got results. Sales on day one of the show exceeded total sales from the previous year. And sales on day two were double of that of day one!
Through bold design, creative financing, and collaboration from multiple MC² offices, we were able to create an experience for Edmunds and their customers that extended far beyond the show dates.
There are chances you take when an exhibit gets built and shipped across the country. What if something gets broken? Forgotten? Lost? What if you need something added last minute?
One of the biggest advantages of being just down the road from the Las Vegas Convention Center (or McCormick Place or Georgia World Congress Center or the Javitz Center or Orange County Convention Center...) is having all of the above--Inventory and Resources right there.
The power of Local equals peace of mind and a happier bottom line.
We want to tell you more! Contact me anytime to discuss the goals and challenges of your trade show program.
Jonathan Branca is a 10-year veteran in the Trade Show industry and Senior Account Executive at MC², a global agency specializing in design, production and management of integrated marketing programs for events, exhibits and permanent environments. You can also find Jonathan on LinkedIn and Google.
Jonathan Branca is a
10-year veteran in the Trade Show industry & Sr Account Executive at MC² Exhibits.