If you guessed Option B, you are correct. Option A is most likely a rental too, as who in their right mind would want to own such a thing.
The Point is...
Your budget is squeezed, and a design like Option A is what many marketers think they have to settle on when budgeting for a trade show exhibit. I actually Googled the phrase "exhibit rental" and it was one of the first images I found.
Your exhibit needs are simple, and don't need a massive, custom, 3-dimensional representational of your brand. But you do need it to look good and current.
You don't want to sacrifice good service and quality. Often, those things come at a cost.
But you don't have to settle. As printing technology gets better, it also gets cheaper, and there are many options beyond the old aluminum frame and graphic insert solution that plagues trade show floors.
Check out a few of MC²'s recent rental designs below for inspiration and contact me if you want to stand out at your next show, get great service, all while not breaking the bank.
Jonathan Branca is a 10-year veteran in the Trade Show industry and Senior Account Executive at MC², a global agency specializing in design, production and management of integrated marketing programs for events, exhibits and permanent environments. You can also find Jonathan on LinkedIn and Google.
Jonathan Branca is a
10-year veteran in the Trade Show industry & Sr Account Executive at MC² Exhibits.