If you guessed Option B, you are correct. Option A is most likely a rental too, as who in their right mind would want to own such a thing.
The Point is...
Your budget is squeezed, and a design like Option A is what many marketers think they have to settle on when budgeting for a trade show exhibit. I actually Googled the phrase "exhibit rental" and it was one of the first images I found.
Your exhibit needs are simple, and don't need a massive, custom, 3-dimensional representational of your brand. But you do need it to look good and current.
You don't want to sacrifice good service and quality. Often, those things come at a cost.
But you don't have to settle. As printing technology gets better, it also gets cheaper, and there are many options beyond the old aluminum frame and graphic insert solution that plagues trade show floors.
Check out a few of MC²'s recent rental designs below for inspiration and contact me if you want to stand out at your next show, get great service, all while not breaking the bank.
Conventional Wisdom: Design something quickly at a high quality, and it will not be cheap.
A few years ago, Canon asked us to provide full service exhibit production for their Canon Expo, which pretty takes up the entire Javitz Center in New York City.
How did we accommodate that?
Inventory. MC² has over 5 miles of exhibit rental components called Eco-Flex Thunder. Ecologically friendly, versatile and lightweight, Thunder is an economical rental solution that projects the mass and influence of your brand at a lower cost than custom building.
Conventional Wisdom: Design something cheaply at a high quality, and it will not come fast.
At 28,000 square feet, the Samsung exhibit is one of the largest booths at CES, the largest trade show in the world. This past year, final designs weren't approved until after thanksgiving, giving MC² less than a month to execute.
How did we do it?
Simple, lots of resources. Tapping the expertise, manpower, and exhibit inventory of all our production facilities across the country, we delivered another show-stopper on time. (Check out the time lapse video from installation from CES 2016.)
Conventional Wisdom: Design something quickly and cheaply, and it will not be of high quality.
Edmunds needed a bigger and better booth around the release of their new brand, and they didn't have a lot of time or any more money than the year before. Regardless, we showed them a futuristic custom design solution that was a 180 from their past presences.
The results shocked them. Not only did they get incredible praise on the booth itself, they also got results. Sales on day one of the show exceeded total sales from the previous year. And sales on day two were double of that of day one!
Through bold design, creative financing, and collaboration from multiple MC² offices, we were able to create an experience for Edmunds and their customers that extended far beyond the show dates.
There are chances you take when an exhibit gets built and shipped across the country. What if something gets broken? Forgotten? Lost? What if you need something added last minute?
One of the biggest advantages of being just down the road from the Las Vegas Convention Center (or McCormick Place or Georgia World Congress Center or the Javitz Center or Orange County Convention Center...) is having all of the above--Inventory and Resources right there.
The power of Local equals peace of mind and a happier bottom line.
We want to tell you more! Contact me anytime to discuss the goals and challenges of your trade show program.
Imagine there was a social network where the updates and photos posted to your account were entirely determined by the collective perspective of the people who know you and by your daily actions. Where you had no control.
No filters, no face-tuning, no clever hashtags, no pretending you have the most amazing spouse and well-behaved children. A "smart" network where the algorithm decides the posts for you. One that might show how you screwed up with a client, or where your face in your profile picture looks like an old thumb.
Would it affect the way you act?
I thought about this recently while....
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For years, RSNA exhibitors have been bound to exhibit design rules rarely seen at other shows. In 2015, however, the once feared regime relaxed its grip and exhibitors were free to do things never done before. What did we learn?
Cal Fussman was all set to sit down and give one the interviews of his career--Mikhail Gorbachev--when he received a phone call. It was Gorby's publicist.
"We're going to have to cut the interview short," she said.
Cal hoped to have at least an hour. This was the minimum amount of time it would take to crack into someone's soul and extract the wisdom, the crunchy and valuable bits.
"You have ten minutes," she said.
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Jonathan Branca is a
10-year veteran in the Trade Show industry & Sr Account Executive at MC² Exhibits.