Cal Fussman was all set to sit down and give one the interviews of his career--Mikhail Gorbachev--when he received a phone call. It was Gorby's publicist.
"We're going to have to cut the interview short," she said.
Cal hoped to have at least an hour. This was the minimum amount of time it would take to crack into someone's soul and extract the wisdom, the crunchy and valuable bits.
"You have ten minutes," she said.
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Jonathan Branca is an 11-year veteran in the trade show industry and Brand Ambassador at Pinnacle Exhibits, an agency creating memorable brand spaces for trade shows, press events, product launches, permanent installations and marketing activations. You can also find Jonathan on LinkedIn.
Jonathan Branca is an
11-year veteran in the trade show industry & Brand Ambassador at Pinnacle Exhibits.