A few weeks ago, I attended the Outdoor Retailer show in Salt Lake City. OR is what you might think it is--camping and climbing gear and apparel. Exhibits and displays made from timber and natural materials.
The Clinical Lab (AACC) show in comparison is exactly that: Clinical. Aisles and aisles of diagnostic equipment. Clean and sterile. Lots of white.
So when a few companies take the Outdoor Retailer approach at a Clinical show, they really stand out.
What have you seen that stood out at events?
What strategies have you implemented in your marketing?
Let me know!
Jonathan Branca is an 11-year veteran in the trade show industry and Brand Ambassador at Pinnacle Exhibits, an agency creating memorable brand spaces for trade shows, press events, product launches, permanent installations and marketing activations. You can also find Jonathan on LinkedIn.
Jonathan Branca is an
11-year veteran in the trade show industry & Brand Ambassador at Pinnacle Exhibits.